How to Create a Landing Page: 6 Steps for Getting Started

Landing pages are an important component of any marketing funnel today, known as the “destination” single pages of content available to viewers. If you’ve always wondered how to create a landing page that actually converts site visitors and convinces them to buy a product, sign up for a newsletter, order a service, etc., we’re going to provide you with the tips you need to be successful today.

Before we dive in, we just want to mention how important web development landing pages are. In fact, did you know that businesses with over 40 landing pages generate 12-times more leads than those with just 1 to 5 landing pages? That’s right — the more landing pages accessible via your company, the better. So how can you create great landing pages? Let’s check it out:

• Provide Clear and Discreet Content: At the end of the day, people are visual creatures. We form opinions in just seconds — a first impression is a lasting impression. That’s why the design of a website is what drives that impression up 94% of the time. Therefore, if your content is lackluster, unclear, and hard to process, you are going to lose nearly every single person that lands on the landing page. But, if you put time and effort into using high-quality images, you will keep people interested in your service.
• Simple Layouts: The average internet user will leave a web page within 10–20 seconds of landing on it unless something catches their eye. If the landing page is complex, poorly made, and stocked full of different titles, pictures, paragraphs, broken images, etc., it will overwhelm the individual on the page. They are on your page for a reason — to learn more about whatever it is that you are selling. Make it easy for them to learn the key features and sign up. Find out more about high-quality design in this article.
• Case Studies, Testimonials, and Feedback: Did you know that 92% of people read an online review before buying a product or service today? That’s right, a lot of people trust a peer review more than a brand-sponsored message, which means your landing page needs to feature this kind of social proof from people. The more case studies, testimonials, and feedback from real breathing people on your landing page, the better. It will make you seem more trustworthy.

• Perform Testing: Simply creating a landing page and walking away isn’t going to do you any favors. If you want your landing page to perform to its fullest ability, you need to know how it’s converting. That’s why 60% of online marketers will spend their time analyzing the customer journey on the landing page to make real-time changes. Do your homework!
• Encourage Social Sharing: As of 2020, there are 3.6 billion people around the world that use social media. Even if the person is not planning on buying your product, getting them to share your landing page to their social media is free word-of-mouth marketing for your company. Their 300 or 400 friends are now presented with the option of clicking on your link.
• Video, Video, Video: Using video on landing pages can increase conversions by 86%! Yes, you read that correctly. As the most engaging form of content online today, video is a great way to communicate boring and uneventful information to viewers. Boil down your pitch to 15–30 seconds so they don’t have to read essays to get to your “buy now” button.

Great landing pages start with great front-end development. It’s extremely important to choose the right web development agency. If you want to know how to create a landing page that wins your sales every single time, StarNavi is here to help! Contact our BD representatives or send us an email to hello@starnavi.io.